{"id":4132,"date":"2024-11-27T19:18:06","date_gmt":"2024-11-27T19:18:06","guid":{"rendered":"https:\/\/www.tory-tech.com\/site\/?p=4132"},"modified":"2025-10-13T14:15:06","modified_gmt":"2025-10-13T14:15:06","slug":"5th-annual-macrom-user-group-meeting-get-the-highlights","status":"publish","type":"post","link":"https:\/\/www.tory-tech.com\/site\/5th-annual-macrom-user-group-meeting-get-the-highlights\/","title":{"rendered":"5th Annual MaCRoM User Group Meeting: Get the Highlights"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.23.1&#8243; min_height=&#8221;1298px&#8221; custom_margin=&#8221;11px||-242px||false|false&#8221; custom_padding=&#8221;13px||48px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.1&#8243; module_alignment=&#8221;center&#8221; min_height=&#8221;950px&#8221; min_height_tablet=&#8221;364px&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|tablet&#8221; height=&#8221;838px&#8221; height_tablet=&#8221;349px&#8221; height_phone=&#8221;&#8221; height_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;-35px|auto|0px|auto|false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.tory-tech.com\/site\/wp-content\/uploads\/2024\/10\/macrom-ugm-email-banner.png&#8221; alt=&#8221;COSMOS- TORY TECH TAG&#8221; title_text=&#8221;macrom ugm email banner&#8221; align=&#8221;center&#8221; src_tablet=&#8221;https:\/\/www.tory-tech.com\/site\/wp-content\/uploads\/2024\/10\/macrom-ugm-email-banner.png&#8221; src_phone=&#8221;https:\/\/www.tory-tech.com\/site\/wp-content\/uploads\/2024\/10\/macrom-ugm-email-banner.png&#8221; src_last_edited=&#8221;on|phone&#8221; align_tablet=&#8221;&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.23.1&#8243; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;345px&#8221; min_height_tablet=&#8221;192px&#8221; min_height_phone=&#8221;129px&#8221; min_height_last_edited=&#8221;on|phone&#8221; height=&#8221;100px&#8221; custom_margin=&#8221;||26px|||&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; width__hover_enabled=&#8221;off|desktop&#8221;][\/et_pb_image][et_pb_text content_tablet=&#8221;<\/p>\n<p>On Thursday, November 21st, Tory Technologies had our 5th Annual MaCRoM User Group Meeting. The event was filled with lots of interesting and insightful topics, from Alarm Management, new AI initiatives, and the future of MaCRoM\u00ae. After months of planning and preparation, we covered it all in a two-hour event. While the meeting will be uploaded on our video platform, ToryVideo, we want to give you the highlights here in this blog post. Keep reading to learn more about this year\u2019s MaCRoM User Group Meeting!<\/p>\n<p>We kicked off the event with an overview of the agenda from our host, Mariana Bengochea, Marketing Coordinator at Tory-Tech. Next, Rene Varon, our President and CEO, gave our welcome message. He spoke about the growth of our amazing company this year, the new companies we\u2019ve welcomed as clients, the development and evolution of MaCRoM, and the vision drivers to continue the advancements of MaCRoM. After his compelling opening message, we were able to hear from our keynote speaker, Ali Gibson.<\/p>\n<p>Ali Gibson is a results-oriented executive experienced in business, operations, process improvement, and the world of Control Room Management. She has more than 20 years of experience in control room processes. We were honored to have her present to share her valuable insights with us. She spoke about alarm management and delved into various topics, such as the challenges with alarm verification, alarm rationalization, and monthly alarm reviews. She was able to share some valuable information on how to apply the best practices to these challenges according to PHMSA regulations.<\/p>\n<p>After this amazing keynote, we heard from our alarm management panel moderated by Neil Vasquez, our Global Sales Director at Tory-Tech. This hour-long panel featured a special group of panelists who have valuable experience in control room management. Our panelists included Conrad Fonseca, Operational Efficiency and Assets Manager, TAG \u2013 Transportadora Associada de Gas (Brazil), Warren Hardin, CRM Supervisor \/ Pipeline Scheduler, CITGO (Houston, TX), Travis Gidley, Project Advisor, ExxonMobil Pipeline Company (Houston, TX), and Eduardo Mer\u00e7on, Operations Manager, NTS (Brazil). It was wonderful to be able to hear about the ways these companies handle things like Alarm Management Strategy, Master Alarm Database (MAD), and Alarm Philosophy and Rationalization.<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p>On Thursday, November 21st, Tory Technologies had our <strong>5th Annual MaCRoM User Group Meeting<\/strong>. The event was filled with lots of interesting and insightful topics, from Alarm Management, new AI initiatives, and the future of <a href=%22https:\/\/www.tory-tech.com\/site\/macrom\/%22><strong>MaCRoM\u00ae<\/strong><\/a>. After months of planning and preparation, we covered it all in a two-hour event. While the meeting will be uploaded on our video platform, <strong><a href=%22https:\/\/www.tory-tech.com\/site\/tory-video\/%22>ToryVideo<\/a><\/strong>, we want to give you the highlights here in this blog post. Keep reading to learn more about this year\u2019s MaCRoM User Group Meeting!<\/p>\n<p>We kicked off the event with an overview of the agenda from our host, <strong>Mariana Bengochea<\/strong>, Marketing Coordinator at Tory-Tech. Next, <strong>Rene Varon<\/strong>, our President and CEO, gave our welcome message. He spoke about the growth of our amazing company this year, the new companies we\u2019ve welcomed as clients, the development and evolution of MaCRoM, and the vision drivers to continue the advancements of MaCRoM. After his compelling opening message, we were able to hear from our keynote speaker, Ali Gibson.<\/p>\n<p><strong>Ali Gibson<\/strong> is a results-oriented executive experienced in business, operations, process improvement, and the world of Control Room Management. She has more than 20 years of experience in control room processes. We were honored to have her present to share her valuable insights with us. She spoke about alarm management and delved into various topics, such as the challenges with alarm verification, alarm rationalization, and monthly alarm reviews. She was able to share some valuable information on how to apply the best practices to these challenges according to <a href=%22https:\/\/www.phmsa.dot.gov\/%22>PHMSA<\/a> regulations.<\/p>\n<p>After this amazing keynote, we heard from our alarm management panel moderated by <strong>Neil Vasquez<\/strong>, our Global Sales Director at Tory-Tech. This hour-long panel featured a special group of panelists who have valuable experience in control room management. Our panelists included <strong>Conrad Fonseca<\/strong>, Operational Efficiency and Assets Manager, <a href=%22https:\/\/ntag.com.br\/%22>TAG \u2013 Transportadora Associada de Gas<\/a> (Brazil), <strong>Warren Hardin<\/strong>, CRM Supervisor \/ Pipeline Scheduler, <a href=%22https:\/\/www.citgo.com\/%22>CITGO<\/a> (Houston, TX), <strong>Travis Gidley<\/strong>, Project Advisor, <a href=%22https:\/\/www.exxonmobilpipeline.com\/en%22>ExxonMobil Pipeline Company<\/a> (Houston, TX), and <strong>Eduardo Mer\u00e7on<\/strong>, Operations Manager, <a href=%22https:\/\/www.ntsbrasil.com\/en\/%22>NTS<\/a> (Brazil). It was wonderful to be able to hear about the ways these companies handle things like Alarm Management Strategy, Master Alarm Database (MAD), and Alarm Philosophy and Rationalization.<\/p>\n<p>&#8221; content_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;opening para&#8221; _builder_version=&#8221;4.23.1&#8243; text_line_height=&#8221;1.8em&#8221; min_height=&#8221;360px&#8221; custom_margin=&#8221;31px||22px||false|false&#8221; custom_padding=&#8221;13px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>On Thursday, November 21st, Tory Technologies had our <strong>5th Annual MaCRoM User Group Meeting<\/strong>. The event was filled with lots of interesting and insightful topics, from Alarm Management, new AI initiatives, and the future of <a href=\"https:\/\/www.tory-tech.com\/site\/macrom\/\"><strong>MaCRoM\u00ae<\/strong><\/a>. After months of planning and preparation, we covered it all in a two-hour event. While the meeting will be uploaded on our video platform, <strong><a href=\"https:\/\/www.tory-tech.com\/site\/tory-video\/\">ToryVideo<\/a><\/strong>, we want to give you the highlights here in this blog post. Keep reading to learn more about this year\u2019s MaCRoM User Group Meeting!<\/p>\n<p>We kicked off the event with an overview of the agenda from our host, <strong>Mariana Bengochea<\/strong>, Marketing Coordinator at Tory-Tech. Next, <strong>Rene Varon<\/strong>, our President and CEO, gave our welcome message. He spoke about the growth of our amazing company this year, the new companies we\u2019ve welcomed as clients, the development and evolution of MaCRoM, and the vision drivers to continue the advancements of MaCRoM. After his compelling opening message, we were able to hear from our keynote speaker, Ali Gibson.<\/p>\n<p><strong>Ali Gibson<\/strong>\u00a0is a results-oriented executive experienced in business, operations, process improvement, and the world of Control Room Management. She has more than 20 years of experience in control room processes. We were honored to have her present to share her valuable insights with us. She spoke about alarm management and delved into various topics, such as the challenges with alarm verification, alarm rationalization, and monthly alarm reviews. She was able to share some valuable information on how to apply the best practices to these challenges according to <a href=\"https:\/\/www.phmsa.dot.gov\/\" target=\"_blank\" rel=\"noopener\">PHMSA<\/a> regulations.<\/p>\n<p>After this amazing keynote, we heard from our alarm management panel moderated by <strong>Neil Vasquez<\/strong>, our Global Sales Director at Tory-Tech. This hour-long panel featured a special group of panelists who have valuable experience in control room management. Our panelists included <strong>Conrad Fonseca<\/strong>, Operational Efficiency and Assets Manager, <a href=\"https:\/\/ntag.com.br\/\" target=\"_blank\" rel=\"noopener\">TAG \u2013 Transportadora Associada de Gas<\/a> (Brazil), <strong>Warren Hardin<\/strong>, CRM Supervisor \/ Pipeline Scheduler, <a href=\"https:\/\/www.citgo.com\/\" target=\"_blank\" rel=\"noopener\">CITGO<\/a> (Houston, TX), <strong>Travis Gidley<\/strong>, Project Advisor, <a href=\"https:\/\/www.exxonmobilpipeline.com\/en\" target=\"_blank\" rel=\"noopener\">ExxonMobil Pipeline Company<\/a> (Houston, TX), and <strong>Eduardo Mer\u00e7on<\/strong>, Operations Manager, <a href=\"https:\/\/www.ntsbrasil.com\/en\/\" target=\"_blank\" rel=\"noopener\">NTS<\/a> (Brazil). It was wonderful to be able to hear about the ways these companies handle things like Alarm Management Strategy, Master Alarm Database (MAD), and Alarm Philosophy and Rationalization.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.1&#8243; custom_margin=&#8221;-11px|auto|-6px|auto||&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;para 1&#8243; _builder_version=&#8221;4.23.1&#8243; text_line_height=&#8221;1.8em&#8221; min_height=&#8221;108px&#8221; min_height_tablet=&#8221;108px&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|phone&#8221; height=&#8221;489px&#8221; height_tablet=&#8221;489px&#8221; height_phone=&#8221;&#8221; height_last_edited=&#8221;on|phone&#8221; max_height_tablet=&#8221;&#8221; max_height_phone=&#8221;&#8221; max_height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||-17px||false|false&#8221; custom_padding=&#8221;||45px||false|false&#8221; custom_padding_tablet=&#8221;||45px||false|false&#8221; custom_padding_phone=&#8221;||45px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>After the panel, we were able to hear from <strong>Juan Seriny\u00e0<\/strong>, our CTO, who presented the MaCRoM Roadmap. In his presentation, Juan talked about a few of the enhancements made to MaCRoM this year, including updates to the General Form Component, the Push-To Component, Alarm Management, and more. Juan also showed off the beta version of our brand-new app, <strong>MaCRoM Mobile<\/strong>! To get on the list for beta testing and learn more about MaCRoM Mobile, <a href=\"https:\/\/www.tory-tech.com\/site\/contact-us-tory-tech\/\">contact us<\/a>.<\/p>\n<p>He also spoke about the transition from MEGA, our MaCRoM Expert Group of Advisors, to our newest development:<strong> the Roadmap Tracker function<\/strong>. This way all clients can vote on the new features they\u2019d like to see in MaCRoM, as well as the timeline for some of the other functions in development.<\/p>\n<p>To close out our User Group Meeting, we heard from our Tech and Operations team for MaCRoM. <strong>Juan Torres<\/strong>, Director of MaCRoM Operations, spoke about some of the improvements Operations has made to ensure our clients have smooth implementations, updates to the products, and sufficient support. Afterward, we heard from <strong>Angie Saenz<\/strong>, Customer Experience Lead, who talked about the improvements the MaCRoM customer experience team has made to enhance user-application relationships, as well as some KPIs to reflect the amazing work the service desk is doing to improve customer experience. Following Angie\u2019s presentation, <strong>Camila Burgos<\/strong>, E-Learning Platform Specialist, officially introduced our new e-learning platform, <strong>Tory Academia<\/strong>. This platform offers both general and client-specific courses and during <strong>MaCRoM Week<\/strong>, we introduced free webinars to show its features. In 2025, we plan to offer this to all our clients to help them improve their knowledge through Academia.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;closing message&#8221; _builder_version=&#8221;4.23.1&#8243; text_line_height=&#8221;1.8em&#8221; min_height=&#8221;108px&#8221; min_height_tablet=&#8221;108px&#8221; min_height_phone=&#8221;108px&#8221; min_height_last_edited=&#8221;on|phone&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;835px&#8221; height_last_edited=&#8221;on|phone&#8221; max_height_tablet=&#8221;&#8221; max_height_phone=&#8221;&#8221; max_height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;50px||50px||true|false&#8221; custom_padding=&#8221;35px||35px||true|false&#8221; custom_padding_tablet=&#8221;35px||35px||true|false&#8221; custom_padding_phone=&#8221;24px||24px||true|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We would like to thank everyone who attended and participated in this year\u2019s User Group Meeting. The turnout was incredible and because of that, we had many engaging and informative conversations. We also want to thank the amazing team at Tory-Tech who worked together for months to plan and execute this meeting. Your hard work is extremely appreciated and did not go unnoticed!<\/p>\n<p>Now, you\u2019re probably thinking \u201cWow! The 2024 User Group Meeting sounds super interesting, and I\u2019d love to hear some of the conversations and presentations.\u201d Well, don\u2019t worry! We\u2019ll be posting\u00a0the full meeting on ToryVideo, so stay tuned.<\/p>\n<p>We look forward to seeing you all next year!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On November 21, 2024, we had our 5th Annual MaCRoM User Group Meeting. 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