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Meet the Leaders: Neil Vasquez on Earning Customer Trust

Wednesday, October 28, 2026

How do you earn a customer’s trust in a business built on long-term partnerships?


In this third installment of our Leaders Interview Series, we sat down with Neil Vasquez, Global Sales Director at Tory Technologies, to talk about what it really takes to earn customer confidence, and how to keep it long after the sale.


Neil explains why listening comes before selling and why delivering on every promise matters more than making big ones. He also covers how Tory-Tech helps customers in two key ways: managing the human factor in the control room with MaCRoM®, and accounting for every product that is produced, moved or transported with COSMOS®.


A few highlights from the conversation:


  • Why listening comes before selling

  • How owning a mistake keeps a client’s trust intact

  • The two key ways MaCRoM® and COSMOS® help customers


Watch the video interview below:

Click on the video to watch the interview

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Meet the Leaders: Juan Serinya on Building MaCRoM®

Admin
Sep 10
1 min read

What does it take to build software that critical infrastructure relies on, every single day?


In this second installment of our Leaders Interview Series, we sat down with Juan Serinya, CTO and MaCRoM® Product Director at Tory Technologies, to talk about what makes MaCRoM® stand apart from other control room solutions, and what it takes to keep innovating without ever compromising on reliability.


Juan shares his role at Tory-Tech, the technical thinking behind MaCRoM®, and how the team balances moving fast with keeping systems rock-solid and compliant in a critical infrastructure environment.


A few highlights from the conversation:

  • What technically sets MaCRoM® apart from other control room solutions

  • How the team balances fast innovation with reliability and compliance

  • Where MaCRoM® and COSMOS® are heading next


    Watch the video interview below:


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